It’s prepared and ready to hit the road all over Europe! Here is a tour bus presenting the graphic design of the project “Zgierz – a modern city after hours”. The vehicle, used to service the routes of the Opal Tours office, will be promoting our project throughout the coming year.
The idea to promote Zgierz in this way was born earlier: when in 2021 the city solemnly celebrated the 200th anniversary of signing the so-called of the Zgierz Agreement (Umowa Zgierska), wrapping the coach turned out to be a perfect idea. The vehicle drew the attention of passers-by from a distance with its unusual graphic design. Ultimately, the bus traveled for two years in the colors of Zgierz, promoting the city during many trips, domestic and foreign.
This time it will be similar: a modern, large Setra coach covered with a graphic composition presenting photos of Zgierz will travel all over Europe both in the spring and summer cruise season and later, until the end of the project. The coach was selected and decorated with a graphic design by the tourist office, which won the tender procedure for the vehicle wrapping. We hope that thanks to this original and characteristic promotional site, many tourists interested in visiting our city will learn about Zgierz and the changes that are taking place there.
This service was provided as part of the promotion of the project “Zgierz – a modern city after hours” co-financed by the EEA Financial Mechanism 2014-2021 under the “Local Development” program.
